Despite some staffing issues over the past few weeks at Leading Route Cars, business has been picking up. We have a fantastic set of drivers working for us and we have picked up some key accounts recently after a lot of hard work by yours truly.
Using multiple marketing channels has really started paying dividends just as I was beginning to wander what else I could possibly do to get more bookings. A mixture of clever direct marketing, more focussed online advertising and continuing website development from an SEO and usability perspective is working very well. Online bookings have increased, phone queries have risen slightly too but the conversion rate is much better. Some fantastic leads through networking groups and concentrating on niches is also bringing tangible results now. Putting things into perspective, we’re not quite where we need to be but the last 4 weeks have started a trend that is making the outlook much rosier indeed.
Much of this improvement is because I have become much more disciplined in my daily activities. I am actually exploring other revenue opportunities not directly related to the minicab business but my time management on all LRC and other activities is far better than before and it shows not only in our weekly bookings count, but also in my overall confidence and mood.
Have you ever seen dramatic improvements after improving your own focus?
Related articles
- Website changes & continuing SEO (leadingroute.com)
- Direct Mail Marketing or Carding for short (leadingroute.com)
Latest posts by Anand (see all)
- Are you sure your home is not on the market for sale? - February 5, 2017
- How We Fail Charities - February 3, 2017
- The simple trick that helps me stay away from my smartphone - January 2, 2017