This time 6 days ago, I was about to set out for an area in Wembley to do some carding for Leading Route Cars, my London minicab business. I parked up on Tokyngton Avenue and got my bag of taxi cards out. Starting from the top of the road, I started dropping 1-2 cards through each door and if the next house was a little further away, I’d jog there rather than casually stroll to make more efficient use of my time.
I had allotted about two hours to card this area, and I was determined that I was going to card as may homes as possible in that time frame. Not only would this give me a better idea of how many cards someone I hire should be able to cover per hour, it should also provide me with real-life tips to improve efficiency and performance of my leaflet distribution teams.
I want to motivate them to be attracted to the distribution role as well as be more efficient. Toying with the idea of asking my distributors to jog instead of walk should do both – by improving their fitness levels & be more effective for LRC at the same time. So there I was jogging through some residential streets on a bright and sunny Tuesday afternoon, and it felt great that I was doing the carding myself.
Later that week, I did another hour carding Park Royal businesses, particularly concentrating on serviced office areas.
Over the next few days, I asked my team of controllers to keep an eye out for any perceived increased in the calls coming from the areas I’d just carded up. There does seem to have been a noticeable rise in call traffic from these areas which is very satisfying. Now its time to get some distributors on the case to cover more roads and office blocks.
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