Back at the tail end of April, I had broken down my target markets into specific areas so I could split my week and give each segment proper focus on ‘its designated day’.
I called one of these segments ‘LRC Airports’ referring to the airport transfer service, focusing on Heathrow. This idea had come to me on our return to Heathrow from holiday late last year. I thought it was so cheeky that it was definitely worth a punt.
So in the last week of April, I sent my first mailshots out and then repeated this in mid-May. I figured it would take a good few months before this started to take effect. Then yesterday, I picked up a call from a customer at Heathrow looking to go to Kew for lunch while they waited for their connecting flight and he mentioned that he had been given the number by the very people I’ve sent the mailshots too, bringing an instant smile to my face.
The moral of the story is – no matter how crazy you think an idea is, test it to see if your preconceptions hold true. You never know, it might just be crazy enough to work!
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