I’m very glad to say that all my work on the Leading Route Cars website over the past 18 months has been delivering excellent results. For all the main areas we serve, you can find us on page 1.
For example, try Acton taxi or Paddington minicabs and see for yourself where Leading Route Cars is featured in the organic listings. Thanks to wisely-spent money, patience and constantly educating myself, the rankings have done very well, even if I do say so myself.
The key one I want to be on page 1 for is “heathrow taxi“. Now this is a much tougher beast. LRC wasn’t even appearing upto page 20 a few months into the launch of the website, but we have managed a steady climb. Our highest position thus far has been 16, though it has slipped a bit since then, probably due to Google’s recent algorithm change. At the moment, we’re about half-way up page 4, so great progress from beyond p20 to p4, but still much to be done.
Over the past year or so, I have focussed on quality, topical content and delivering this to readers of our website. Where I differ from so-called SEO experts, is that I want good content, without focus on keywords at all. My theory is, if it is written well and about the topic desired, then the keywords will be more natural and will automatically enter the piece. So far, its been working pretty well. I now have a small group of writers, domestic and foreign, which provide me with fresh content on a weekly basis. I’ve been using these writers for so long that it has actually spawned another business idea……watch this space.
SEO-related stuff is not the only work that has been done on the website though. Believe it or not, as recently as March 2010, every update to the company website was being done manually. I wrote the HTML, CSS behind the entire site, but then I figured enough was enough. I hired a website development company specialising in minicab websites to build a bespoke CMS for me so I could easily update content myself quickly and easily. Finally, leadingroutecars.com came into the 21st century!
Couple all of that with good imagery and a full online payment-taking module so that customers could book their taxi journeys fully online, and that is what the website looks like today.
What do you think? Have you been through something similar? If you’re after a minicab website for your own company, drop me a line and I’ll refer you on.
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